S2: Turning an industry on it's head, with Freddie Garland, founder of Freddies Flowers

This week Holly meets Freddie Garland, founder of Freddie's Flowers. Fresh out of university, Freddie started work as one of Abel & Cole's delivery drivers. Cutting his teeth selling subscription models and having parents who were florists - Freddie spotted the potential for a floral subscription delivery service. With little knowledge of the mechanics of running a business based in subscriptions, Freddie set out on his journey to success. Despite a few hard learnt lessons along the way; an ill fated milk float serving as a delivery vehicle and some sourcing issues, Freddie's Flowers has gone from strength to strength.Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.