S2: Visualising success, with Richard Reed CBE, co-founder of Innocent and JamJar Investments

This week, Holly meets Richard Reed CBE, co founder of Innocent and now co founder of JamJar Investments.The story of Innocent is a phenomenal one - simply built on 3 friends deciding at university they wanted to start a business together that allowed them to hang out everyday. They settled on smoothies as 'the product' (decided on a hangover!) and the entrepreneurial rollercoaster ensued. With numerous highs along the journey, as well as epic lows during the financial crisis, Richard shares his journey and lessons learned along the way. Today, Innocent is regarded as the front runner in creative marketing and breaking the mould by doing things just a bit differently.In 2013, Innocent was sold for a reported £320 million to Coca Cola! So what does an entrepreneur do the day after ‘making it’? Well, in Richard’s case, he started a new business!Emotional, honest and soulful, this conversation is a rare insight into Richards philosophy on business, his view on doing good in the world and the importance of thinking outside the box.Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.