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S21 E1: There's No Greater Force Than Culture (Marcus Collins) episode artwork

EPISODE · Jun 19, 2023 · 15 MIN

S21 E1: There's No Greater Force Than Culture (Marcus Collins)

from The Next Big Idea Daily · host Next Big Idea Club

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."

What this episode covers

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."

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S21 E1: There's No Greater Force Than Culture (Marcus Collins)

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This episode is 15 minutes long.

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This episode was published on June 19, 2023.

What is this episode about?

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What...

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