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S21 E2: The Future of Brands Will Be Communal (Marcus Collins) episode artwork

EPISODE · Jun 20, 2023 · 14 MIN

S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

from The Next Big Idea Daily · host Next Big Idea Club

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

What this episode covers

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

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S21 E2: The Future of Brands Will Be Communal (Marcus Collins)

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This episode is 14 minutes long.

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This episode was published on June 20, 2023.

What is this episode about?

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a...

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