S2E04 Google and Yahoo Major Email Changes Due in 2024

As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space.  Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes.  I’ve met a few businesses recently who: Don’t know about these new important email changes Don’t think it’s a big deal They put it into their “too hard basket” to deal with later I say this is too important to leave for later and should be addressed by every marketer at least 90 days in advance of the planned dates - which is the 1st of February 2024 as announced by Google. No doubt others will follow in lockstep. Although it seems too 'boring' or 'techy' for some marketers to grapple with, neglecting email authentication protocols could cost you in lost revenue, so it’s best to start planning now. These changes are positive news for everyone involved - your subscribers will have a cleaner, less spammy inbox and you’ll be following email marketing best practices. It’s really a win-win. Tune into today's episode to learn how these changes can impact your email open rates and your sales! Extra Resources: Email Deliverability: How To Avoid The Dreaded Spam Folder Klaviyo: How to prepare for Gmail & Yahoo email requirements Google Announcement =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales