S2E04 - Radio Is Dead: Long Live Radio

This week on Under The Influence, we look at the incredible creativity happening in radio advertising today.Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's hotter than ever.We'll look at the top radio advertising ideas that have won in recent international award shows, including one remarkable idea that used code to reach kidnapped soldiers in Columbia.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.