S2E1: BPM's "Why"

In late 2021, the COO, founder, and CEO of BPM Associates gathered to do their annual planning. They decided that they needed a new vision statement that would resonate with their core ideology. They watched Simon Sinek's TED Talk on starting with "why" and realized that people don't buy from BPM or work for BPM because of what they do, but because of why they do it. They decided to focus on doing business with those who believe in their "why", even if it meant walking away from some opportunities. They wanted to create a company that attracted outstanding people and provided top talent for life science projects. Music: Acid Jazz-Kevin MacLeod used under the Creative Commons Attribution 4.0 International License