S2E1: GDPR for Marketers - DECODED

FOR MORE INFO: www.romanoffconsultants.com. Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness. Topics covered: – Summary of the GDPR requirements for marketers – What to expect: now vs after May 25th – How to run a successful opt-in campaign – Steps to prepare For more information on the upcoming GDPR regulation, go to www.eugdpr.org.