S2E10. I am Not Ugly

Where you might see a blemish, Ugly Duck Fine Foods creates a delicacy. In this episode of Food Waste Matters, host Dr. Joanne Freeman of Honey & Fox interviews Michelle Masher, the owner and founder of Ugly Duck Fine Foods in Queensland. Michelle shares her journey, inspired by her German grandparents' dairy farm, to combat food waste by transforming imperfect produce into delicious jams and relishes. Tune in to hear more about: The hurdles she faced in starting the business without a food industry background. The importance of collaboration with farmers and other businesses. How Michelle's creative approach has not only saved tons of imperfect but perfectly good produce, it has also garnered numerous awards, including the prestigious 'Best in Show' at the Royal Melbourne Show. This discussion emphasises the growing consumer awareness and appreciation for sustainable practices and how important it is for businesses to leverage these trends to reduce food waste. To learn more about Michelle and Ugly Duck Fine Foods please visit her website at uglyduckfinefoods.com. A big thank you to Michelle and Ugly Duck Fine Foods for her time and support in fighting against food waste. This podcast is brought to you by Honey & Fox, whose passion is food and the people who produce it. Honey & Fox works with fishers, farmers and small food businesses to help them find and sell to their perfect customers – people who will buy without questioning the price. Find out more at www.honeyandfox.com.au. This podcast is supported by End Food Waste Australia, which is leading impactful and research-informed food waste actions. To learn more about how they are working toward a more sustainable future, please visit ⁠www.endfoodwaste.com.au⁠.