S2E11 - Culture, Clarity, and the Brand Within with Jessica Lowe-Betts

What's the real difference between branding and marketing—and why does it matter more than ever? In this episode, Jeff Frable and Sara Mays sit down with Jessica Lowe-Betts with Schnake Turnbo Frank to unpack how branding is less about logos and more about lived experience. Drawing from CCK Strategies' own brand identity journey during its transition to second generation leadership, Jessica shares why feedback is a gift, how communication gaps are often mistaken for process problems, and what every organization should ask itself about legacy, culture, and reputation. If you're leading a firm through growth or change, this conversation will help you think differently about who you are—and how the world experiences you.