S2E11 with Martin Weigel

This is a conversation with Martin Weigel. Martin was the Global Planning Director at JWT and the Planning Director for Leo Burnett before taking on his current role as the Head of Planning at Wieden & Kennedy in Amsterdam. He also writes at MartinWeigel.org, which is one of those must-reads for anyone who likes to think deeply about the business. In this interview, we'll walk through Martin's awesome career that took him to leadership roles in London, NY, Sao Paulo and now Amsterdam. Enjoy!