EPISODE · Dec 10, 2021 · 34 MIN
S2E13 什麼是消費者市場研究？📊 在行銷策略背後運籌帷握的男人📝 Feat.西岸
from Marcom 行銷瞎事 · host 拉亞 & 漢堡
翻開報紙大小小新聞標題寫著，根據「市場調查報告」「英國研究顯示…」 不知道大家有沒有想過，究竟這些報告怎產出、又是從哪裡來呢？ 相信各位 Marcom 人或多或少都有聽過「市場研究」！ 今天我們邀請到重量級來賓 - 西岸先生，與我們一起開箱聊聊，親身經驗解析何謂市場研究~ 以及如何透過縝密的研究設計和產出，爲品牌和產品點出一盞光明燈💡💡💡
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S2E13 什麼是消費者市場研究？📊 在行銷策略背後運籌帷握的男人📝 Feat.西岸
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