S2E14 - Famous Marketing Blunders

from Under the Influence with Terry O'Reilly

 Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabled formula, how a company went actually out of business by promising a product improvement, how a fashion house tweeted inappropriately and had an immediate PR disaster, and how a fast food company made a big mistake betting on the U.S. Olympic team.They are all great stories. Just be glad they didn’t happen to you.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabled formula, how a company went actually out of business by promising a product improvement, how a fashion house tweeted inappropriately and had an immediate PR disaster, and how a fast food company made a big mistake betting on the U.S. Olympic team.They are all great stories. Just be glad they didn’t happen to you.We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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S2E14 - Famous Marketing Blunders

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This episode is 27 minutes long.

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This episode was published on April 6, 2013.

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