S2E2 – Andrew McGregor: Why Hiring Should Be Your Growth Strategy

Welcome back to the Emajin Golf Podcast: Beyond the 19th. In this episode, we sit down with Andrew McGregor from Design & Build, part of Search4, to explore one of the biggest challenges facing growing businesses today: attracting and retaining the right people. Andrew shares insights from years of working closely with organisations navigating growth, leadership and recruitment in an increasingly competitive talent market. The conversation dives into why many businesses treat hiring as a reactive HR function rather than a core part of their growth strategy — and why that mindset needs to change. We explore the concept of an Employee Value Proposition (EVP) and how businesses can clearly define what makes them an attractive place to work. Andrew also explains why organisations should be hiring for potential and future capability, not just for the role that exists today. The discussion also covers: • Why there isn't a shortage of people — but there is a shortage of talent • How leadership and culture shape an organisation's ability to scale • Practical steps business owners can take in the next 90 days to improve their hiring strategy • Why the best businesses treat employees the same way they treat customers If you're a founder, business owner, or leader trying to build a team that can scale with your vision, this episode offers practical insights into how people strategy can become one of your strongest competitive advantages. 🎧 Tune in now to hear Andrew's perspective on building stronger teams and stronger businesses.