S2E2 - Breaking Free from the Discount Trap

from The Pricing Guys · host Revenue Management Labs

Season 2 of The Pricing Guys kicks off with a deep dive into discounting — one of the most dangerous pricing tactics. Michael and Avy share stories from B2C and B2B markets, showing how discounts reshape expectations, set risky internal benchmarks, and create cycles that are tough to escape once they start. Discover why value-adds and smarter alternatives beat discounting every time.

Episode metadata supplied by the publisher feed · Published Sep 22, 2025

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S2E2 - Breaking Free from the Discount Trap

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