S2E2: Entertainment-Education and Behavior Change

Send us Fan Mail How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change through entertainment.Our Recommendation:Participatory Research Toolkit for Social Norms Measurement, by UNICEFThis toolkit offers nine participatory tools for qualitatively measuring social norms,emphasizing the importance of engaging participants in sensitive discussions todeepen understanding and inform social and behavioral change interventions.Amy's Research:Narrative Persuasion and Social Norms in Entertainment-Education: Results from a Radio Drama in MozambiqueParticipatory Methods for Entertainment-Education: Analysis of Best PracticesAmy's Recommendation:Papás Por Conveniencia📖 Use alongside the Transforming Social Norms ToolkitFollow us on LinkedIn - and message us if you have questions, suggestions or comments!Executive producer and host: Cäcilia RiedererSpecial guest: Amy Henderson RileyProducer and writer: Dora EhrlichEditor: Tabusum Akter