S2E20 - Real Time Advertising

from Under the Influence with Terry O'Reilly

This episode explores the arrival of real-time advertising. Over the past 100 years, advertisers could never respond to an event or opportunity in minutes. But now with the Internet and social media, advertisers can. This clip talks about two of the most talked-about instances of Real-Time Advertising with Oreo Cookies and AMC Theatres. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

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S2E20 - Real Time Advertising

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