S2E25 | Why Are Some Products Beloved and Others Functionally Forgettable? | w/ Kevin Beard

Some creatives iterate. The great ones innovate. So what's the difference?Is it mandate? Short-term profit grabs versus building something that lasts? Is it the people — designers who move culture versus those who mine it for trend cycles and move on?Kevin Beard has lived both sides. Four design careers. Olympic medals won in shoes he designed. A motorsports footwear brand built from nothing, sold to a Fortune 500. Now shaping the next generation at ArtCenter College of Design.In this episode we go deep on what separates beloved from forgettable — and why the answer has nothing to do with the product.In This Episode:Why psychographics beat demographics every timeThe moment the iPhone changed what design even meansHow Nike and Apple lost their soul — and what that cost themPiloti: building a brand from a culture, not a categoryThe future of craft, small-batch, and why imperfection is winningDesign education in the age of AI — what machines still can't touchConnect with Kevin Beard:LinkedIn: https://www.linkedin.com/in/kevin-beardArtCenter College of Design: https://www.artcenter.edu/