S2E29: Prioritize Revenue-Generating Activities Over Busywork

In this episode of Storage Wins, Alex Pardo reconnects with Dan Wentzel after a long pause in the journey. Over the last several months, Dan's storage business has slowed dramatically due to life demands, limited time, family responsibilities, and the challenge of trying to balance business-building with being present at home.   But instead of avoiding the conversation, Alex leans directly into it.   What unfolds is one of the most transparent and honest coaching conversations of the entire series. Together, they unpack the emotional weight that comes with feeling stuck, comparing yourself to others, losing momentum, and questioning whether progress is even happening.   As the conversation progresses, Alex identifies a major issue that many new investors struggle with: focusing on the wrong things at the wrong time. Instead of spending valuable time building systems, refining processes, or worrying about operations, Alex challenges Dan to simplify everything down to one objective—finding deals.   The message becomes crystal clear: if you're trying to buy your first storage facility, your time should almost entirely be spent in the deal discovery phase. Conversations, underwriting, analyzing opportunities, and making offers matter far more than perfect systems, future operations, or hypothetical scenarios.   The episode also dives into the realities of partnerships, time constraints, and self-belief. Despite setbacks and slower-than-expected progress, Alex reinforces an important truth: the journey only fails if you quit.   This episode is a powerful reminder that progress often comes from simplifying, recommitting, and focusing relentlessly on what actually moves the needle.   ⸻   You'll Learn How To: • Simplify your focus when momentum stalls out • Prioritize revenue-generating activities over unnecessary systems • Avoid getting distracted by operations before you own a deal • Identify the difference between working in the business vs on the business • Maximize limited time by focusing on high-impact actions • Navigate partnerships and clearly define roles within a team • Rebuild confidence and momentum during difficult seasons   ⸻   What You'll Learn in This Episode:   [0:15] Why systems and processes matter—but timing matters more [1:37] Feeling stalled out, discouraged, and low on momentum [2:44] The emotional impact of comparison and adversity [3:14] Why the Storage Wins journey temporarily paused [4:10] Showing up even when life feels chaotic and difficult [5:17] The parallels between business setbacks and getting "tapped out" in jiu-jitsu [6:09] Why transparency and vulnerability matter during difficult seasons [6:27] Dan's first win: simply continuing to show up [7:01] Working with three other Storage Wins members to pursue deals [8:09] Challenges and opportunities of four-person partnerships [9:37] Identifying the real problem behind "not enough time" [10:15] The importance of planning your days and weeks intentionally [11:21] Peeling back the layers to uncover the root challenge [12:16] How systems and CRMs became a distraction from actual deal flow [14:15] The difference between working in the business vs on the business [16:01] Why limited time must be spent on activities that move the needle [17:12] Alex's frustration with focusing on operations too early [18:32] Why funding and operations should NOT be your current focus [19:38] Simplifying the business down to finding deals and making offers [20:30] Why underwriting should not become a bottleneck [21:18] Defining roles and responsibilities within the team [22:21] Identifying the true bottleneck: lack of underwriting volume [23:11] The only way this journey fails is if you quit [24:03] Rebuilding confidence and recommitting to the goal   Who This Episode Is For: • Investors who feel stalled out or discouraged in their journey • Listeners struggling to balance family, work, and business-building • Anyone overwhelmed by systems, tools, and operational complexity • Entrepreneurs trying to maximize limited time and energy • People stuck in learning mode instead of taking action • Investors pursuing their first self-storage deal   ⸻   Why You Should Listen:   Most people don't fail because they lack information.   They fail because they lose focus on what actually matters.   This episode strips away the noise and reminds you that buying your first storage facility doesn't require perfect systems, endless preparation, or knowing every future step in advance. It requires focused action, consistency, and the willingness to keep showing up even when progress feels slow.   If you've been stuck, overwhelmed, or distracted by things that don't truly move the needle, this conversation will help you simplify your approach and refocus on the actions that create real momentum.   Follow Alex Pardo here: • Alex Pardo Website: https://alexpardo.com/ • Alex Pardo Facebook: https://www.facebook.com/alexpardo15 • Alex Pardo Instagram: https://www.instagram.com/alexpardo25 • Alex Pardo YouTube: https://www.youtube.com/@AlexPardo • Storage Wins Website: https://storagewins.com/   ⸻   Have conversations with at least three storage owners, brokers, private lenders, or equity partners inside the Storage Wins Facebook Group. Join for free here:   https://www.facebook.com/groups/322064908446514/