S2E3 - Chip Bell

This week, Michael is joined by special guest Chip Bell. Chip R. Bell is a world-renowned authority on customer loyalty and service innovation, writing over 650 articles for many business journals, magazines, and blogs. In 1989, with his co-author Ron Zemke, he invented what is now practiced universally as customer journey mapping. In 2005, he created the now patented practice of customer forensics. He has appeared live on CNN, CNBC, CBS, Fox Business, Bloomberg TV, ABC, NPR Radio and his work has been featured in Fortune, Businessweek, Forbes, Fast Company, Inc. Magazine, Wall Street Journal, USA Today, Money Magazine, Success, CEO Magazine, and Entrepreneur. We are glad to have Chip on the show!