S2E3: Felicis' Viviana Faga on early-stage AI brand development and investment tactics

Viviana Faga is general partner at Felicis, a venture firm that invests in seed to Series B startups in several sectors. Since its founding in 2006, the company has backed breakout companies like Adyen, Canva, Shopify and Runway.  Because she’s a former operator with experience in positioning, branding and go-to-market strategy, I asked her to come on Fund/Build/Scale to talk about how she evaluates seed-stage AI investments and share some of the tactics she’s using to help founders “really focus on this idea of a defensible brand.” Episode breakdown: A look at Felicis’ strategy of investing across different sectors and stages Viviana outlines areas of interest within AI and clarifies typical investment size “If you're a traditional SaaS company, I think it's going to be very hard.” How AI startups differ from traditional SaaS in terms of growth/funding opportunities “I think TAM is just a false predictor in either direction.” “It's hard to start an AI company if you have not been in research or in academia,” “Every time there's a hot AI company, there's 15 new YC companies going after that problem 3-6 months later.” “Marketing is formulaic, it really shouldn’t scare anyone.” Questions AI founders should ask investors to ensure alignment and set expectations Viviana shares her resources for keeping up with the latest developments in AI “I always ask teams, ‘what's going to happen in five years that will determine your success, and walk me through it.’” Links: Viviana Faga, general partner, Felicis Felicis NeurIPS 2024 Conference on Neural Information Processing Systems No Priors podcast Thanks for listening, – Walter. FBS on Substack LinkedIn