S2E31: Scott MacGregor – The importance of a clear corporate purpose

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation. See the full episode at https://wp.me/p6pllj-1nx  We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose Topics discussed in the episode: 00:01:30 - The history of SomethingNew and how it got started 00:02:45 - The problem facing the recruitment industry 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method 00:08:30 - Innovation needs to be linked to delivery of real value 00:09:45 - Why it's important for a company to have a purpose, a reason for existing 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job 00:12:45 - How to get staff aligned with a corporate mission 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience Links from this episode: Something New Website: https://trysomethingnewnow.com/ Scott's Linkedin profile: https://www.linkedin.com/in/macgregorscott Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16