S2E31 - Weathering the Perfect Storm with Mike Hook, VP of Sales, ChildcareCRM

We get tactical on this episode with Mike Hook, VP of Sales, ChildcareCRM. We discuss all things from onboarding to prospecting pains as well as how he weathered the storm of coming in to a new company, a new role, COVID and going remote all at once, as well as:  How they got creative on churn during COVID How he feels about the infamous "breakup email"  His strategy on re-engaging clients that ghost you The most important (and least talked about) aspect of onboarding success What he wishes he knew a year ago  Leaning in to say no to people sooner