S2E34: Catherine Orer – How artists can raise the value of their work

In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/  We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business. Topics covered in today's episode: 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art 00:06:15 - The challenge of transparency in determining art value 00:07:30 - How artists need to ask themselves where they want to position themselves 00:09:00 - Why most artists aren't willing to do market research 00:11:00 - The importance of understanding what type of art your market is willing to pay for 00:12:00 - The new business model opportunities for selling art online 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart Links mentioned in this episode: The artist entrepreneur: http://theartistentrepreneur.com/ Catherine Orer's Instagram: http://instagram.com/catherineorer Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16