S2E4 : Buyer Personas, Marketing Leadership & Creativity: Unpacking Consumer Behavior with Lebogang Lucy Masia

In this insightful episode, I sit down with Lebogang Lucy Masia—marketing strategist, thought leader, and advocate for consumer-centric transformation—to unpack the evolving world of marketing through her unique lens. Lucy shares her journey from consumer psychology to leading marketing initiatives for major brands, offering a mother’s perspective on the retail giants Woolworths and Shoprite, and what these brands mean for South African families today.Together, we explore how to craft a marketing portfolio that stands out, why marketing goes far beyond Facebook, and the importance of building authentic marketing personas. Lucy also addresses the realities of unemployment in the sector and how marketers can future-proof their careers by embracing thought leadership and continuous learning. Whether you’re an aspiring marketer, a seasoned professional, or simply curious about the intersection of motherhood and marketing, this episode delivers practical insights and inspiration for navigating the ever-changing marketing landscape