S2E5 -Erica Waasdorp, Monthly Giving Programs, Starting Now for the Future

Erica Waasdorp Author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, President, A Direct Solution Unleash the power of monthly giving! We bring you an exclusive interview with author Erica Waasdorp, accompanied by David Blyer, CEO of Arreva, and Jay Fiske, Co-President of MaestroSoft. Discover how to utilize the untapped resource of monthly giving and learn to identify your donors who are prime candidates for recurring giving programs. Discover creative and effective storytelling and communications to create an ideal environment for monthly giving to take place, creating a sustained passion from your donors for your cause.