S2E55 - LIVE Bonfire Session - A Masterclass on Negotiating with Procurement

Negotiating with procurement is often one of the dark holes in the abyss at the bottom of the deepest ocean of the sales process. We brought the former SVP/General Manager, Global Business Development at American Express and former VP of Global Sales at Eventbrite to share real-world strategies to help you see them as an asset, not a hindrance.  What does procurement actually mean Understanding what risk mitigation means How to hold onto price and premium What is procurement's goal