S2E6 - How Sustainability Drives Profit, Not Just Purpose - with Lindsey Barbour

What if sustainability wasn't a cost—but a competitive advantage? On this episode of 2 CPAs & The Mic, Jeff Frable and Sara Mays talk with teammate Lindsey Barbour about how business sustainability goes far beyond recycling bins and feel‑good messaging. Using the people, profit, planet approach, Lindsey shows how small and mid-sized businesses can lower operating costs, improve employee retention, and build a stronger brand in the process. She also shares easy "first steps" owners can implement immediately—without a big budget or a full-time sustainability team. Bottom line: sustainability isn't fluff. It's smart business—with a spreadsheet to prove it.