S2E60 - From AE to Founder with Kris Rudeegraap of Sendoso

Kris went straight from AE to co-founder and has raised over $50m. He shares a ton of sales, leadership, and fundraising insights including: How corporate gifting evolved When does it go from cool idea  Going after venture money is just a sales process The term sheet is just an MSA What it means to "be prepared" when raising money How to leverage your early stage investors How to determine the right VC right for you The founder experience is what VC's should focus on The mistakes to avoid when using gifting Creativity is the new secret weapon As a sales leader how to resist taking over the sale