S2E7 - Stores as Hubs: How Target Turned Aisles Into an Engine

Target went from stuck → surge → reset.It turned nearly 2,000 stores into local hubs, digital exploded, and curbside became a habit. Then came the side effects: stretched teams, thin shelves, a fading in-store vibe. If your digital wins are making your physical experience worse, you don’t have a tech problem—you have a balance problem.What this playbook teaches:Use what you have. Turning existing stores into an advantage beats chasing someone else’s model.Do less, better. Growth that exhausts your people isn’t growth.Recalibrate, don’t just accelerate. Protect the in-store magic while the omnichannel engine hums.Three questions for any operator:Which asset are you underusing right now?Where has efficiency eroded experience?What will you protect at all costs as you scale?I unpack the full journey in the newest episode of The Next 10%.🎧 Listen here — link is in the comments.#TheNext10Percent #RetailTransformation #Omnichannel #CustomerExperience #StoreOperations #Leadership #Scaling #ContinuousImprovement