S2E70: Living La Vida Rolls-Royce in Miami Beach

In this episode we finish our special series from the 2022 BMW Group Test Fest, back in Miami Beach, where the 2022 Rolls-Royce Ghost Black Badge made its global debut. We talk to Richard Carter, Director of Global Communications, to find out how the ultra luxury car manufacturer has repositioned itself to regain the title of the most desirable brand in the world.Thank you and have a great weekend. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.