S2E8 - Let us introduce our Sole Mate

Send us Fan MailThis week Nick and Faye are delighted to be joined by Paul Thomas, owner of actual, real life, bricks & mortar running store Sole Mate, based in Merthyr Tydfil, Wales and right on the door step of some fantastic road and trail running.  In the world of online shopping from faceless big box stores, Sole Mate has taken the local running scene by storm by providing a genuine customer experience whilst being laser focused on giving back to the community.  Under the banner of "Mind and Sole Mate" they run a community interest company to raise funds for therapy and mental health workshops, as well as providing kit to get out onto the trails for those who need it most (because we all know how powerful running can be for our mental health!)Sole Mate's approach is clearly working as Paul shares some of the successes that have come from their hard work - such as their weekly social run having grown  just 7 to regularly over 50 runners traveling to attend.  Paul also shares a little "behind the scenes" into how Sole Mate came to be and what it takes to run the enterprise, whilst Nick and Faye join Paul in sharing their frustrations over examples of Gait Analysis done badly...Maximum Mileage are proud to be partnered with Sole Mate, providing discounts to members of our Patreon (links below).  If you're ever in the area, or frankly even if it's a bit of a drive, Sole Mate is totally worth the visit for runners of all flavoursRight, that's us done. If that was useful… share it. Stick it in your club WhatsApp, send it to that mate who's always getting injured three weeks before race day. You know the one ;)If you want to go deeper on any of this, Nick puts out videos every week on YouTube, and the entire team of coaches are sharing helpful tips on their instagram channels... links below. And if you're thinking you actually need a proper plan and someone in your corner… we've got Guided Coaching from 97 quid a month, right up to full one-to-one coaching with the coach of your choice. Either way, maximummileagecoaching.com is where you want to be.See you on the next one.To work with us - https://join.maximummileagecoaching.com/home-page-9835Nick's YT - youtube.com/channel/UCgdIPeN3bF7I7-tcspyFbVg/Faye's IG - https://www.instagram.com/fayejohnsoncoaching/Rachael's IG - https://www.instagram.com/rachforthelongrun/Hannah's IG - https://www.instagram.com/coach_hannah_witt/Matt's IG - https://www.instagram.com/ultracoachmatt/