S2E8: Responsibility for a Brand in 2025, Early Adoption to Success + How Can Brands Design for Joy?

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.This week, join Nick Sherrard and Fuzlin Esau of Label Sessions alongside leaders Mehar Zariwala, Robert Lee + Matt Deatrick to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.For the full list of stories mentioned in this episode check out:1. What does responsibility look like for a brand in 2025?Some investors say ESG is under attack around the world, but equally consumers seem to expect that payments companies should police what Ye sells on his website.Where do the responsibilities of a company start and stop now?Background link(s): https://research.cbinsights.com/esg-down-bigly?ecid=ACsprvt--9egOaEn-DflmmoyU5YHPmK2c7C-Lco3C4YEHBBNLLohovCuc4-GU2MYrg9KzfLLc25N&utm_campaign=newsletter_general_DD_hs&utm_medium=email&_hsmi=346877648&utm_content=346877648&utm_source=hs_email https://finance.yahoo.com/news/holocaust-denial-merchandise-tests-shopify-140619091.html?utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew&_bhlid=6daf00cbcbdecac42d11fed0a760d56bcb983d65&guccounter=12. How can brands go from early adopters to success with a mainstream audience?Oura seem to be a case study of bridging the gap between tech bros and normal people:https://www.bloomberg.com/news/features/2025-02-12/oura-ring-4-has-bridged-the-gap-from-tech-bros-to-normies?srnd=homepage-americas&utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club&_bhlid=387b8b58a94f55ef12b1129fd6952ea65ff911d6&embedded-checkout=true3. How can brands design for joy?Buzzfeed are launching a new social network “built specifically to spread joy and enable playful creative expression.”Duolingo seem to have created a cartoon owl that people take a lot of joy in (or maybe take joy in hating).We were all trained to design around user needs, how does our task change if we start to design for joy. https://www.theverge.com/news/610269/buzzfeed-social-media-platform-launch?utm_source=news.tboypod.com&utm_medium=newsletter&utm_campaign=the-pop-biz-news-club&_bhlid=a1ca5badaaadc52c5b5217fa918c6feb7eac8d98