S2E9: John Lack

John Lack has spent more than 50 years challenging what media could become. In this episode of The Net OGs, John takes us behind the scenes of a remarkable career: from creating MTV and helping develop Nickelodeon to reinventing ESPN for a younger generation and launching ESPN2. He shares the stories behind pitching a 24-hour “video radio station,” the creation of “I Want My MTV,” and the risks that helped turn groundbreaking ideas into some of media’s most recognizable brands. From interactive television and early mobile technology to digital media and AI, John reflects on a career spent repeatedly betting on what was coming next and why “perseverance and guts” remain essential to building something that’s never been done before.