S2EP06｜BNPL 強勢攻台！新加坡先買後付品牌 Atome，如何用品牌行銷殺出重圍？ - Atome TW Head of Marketing Jerry

from 職涯履行家 Creating Our Future · host Yourator 數位人才平台

BNPL 先買後付的旋風，一路從歐美刮到台灣來，連 Apple 也宣布即將提供這類服務，你跟上了嗎？本集《職涯履行家》邀請去年從新加坡強勢攻入台灣的 BNPL 提供商： Atome 台灣區的 Head of Marketing Jerry，來為聽眾朋友解答眾多對於 BNPL 的常見疑惑，例如先買後付與信用卡的差別？不是新服務的 BNPL，為何近幾年在全球竄紅？以及在信用卡等各式金融服務相對普及的台灣市場，Atome 打算靠什麼樣的行銷策略，拓展一項市場相對陌生的產品呢？ 🎈本集精彩： ➤ 3:10 直接破題，所以什麼是 BNPL？ ➤ 4:15 BNPL 與信用卡的主要差異 ➤ 6:53 BNPL 近幾年竄紅的主因？ ➤ 16:18 Atome 服務的最終目的：協助使用者管理支出、降低負擔 ➤ 17:54 Atome 目前在台灣市場取得的成績 ➤ 23:43 在台灣市場進行行銷推廣，有哪些有趣的點子？ ➤ 28:51 為什麼會邀請韓國男團擔任 Atome 的代言人？ ➤ 38:50 職涯切記：「把握當下能學到的 Lessons learned」 ✨ 「JobMenta 職涯諮詢」上線準備中，填寫問卷，讓我們知道如何解決你的職涯困擾！：https://lihi1.com/bTScN 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jul 18, 2022

Embed this episode

Attribution link and audio player

Ready to play

S2EP06｜BNPL 強勢攻台！新加坡先買後付品牌 Atome，如何用品牌行銷殺出重圍？ - Atome TW Head of Marketing Jerry

0:00 45:48

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of 職涯履行家 Creating Our Future?

This episode is 45 minutes long.

When was this 職涯履行家 Creating Our Future episode published?

This episode was published on July 18, 2022.

Can I download this 職涯履行家 Creating Our Future episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!