S2EP09｜從 500 強企業行銷長到量化交易新創，橫跨兩岸前進 Web3 的行銷職涯－Kronos Research VP of Marketing Fred

from 職涯履行家 Creating Our Future · host Yourator 數位人才平台

曾在世界 500 強企業擔任地區行銷總監的 Fred，為何會在被稱為「熊市」的當下，選擇回到台灣加入量化交易新創 Kronos Research？ Fred 的職涯從跑總統府線的記者出身，再到 5 年的公關顧問職涯，MBA 畢業後經歷奧美、3Ｍ、渣打銀行等知名集團，深耕金融科技產業的行銷工作近十年。Fred 如何將品牌與 Agency 端的行銷工作，轉化成獨一無二的職涯養分？在對岸浮沉近 10 年，Fred 對當地的職場生態有哪些獨到的觀察？來聽 Fred 分享他橫跨全通路行銷的職涯經歷，以及他在 Web3 看到哪些發展潛力，而選擇回台投身量化交易領域。 🎈本集精彩： ➤ 1:42 近期從跨國大集團重回一線全通路行銷工作的心得 ➤ 5:45 行銷路上，每個不同崗位的累積都能成為後續職涯的養分 ➤ 13:27 什麼契機選擇離開公關公司去讀 MBA？ ➤ 25:38 MBA 畢業後為何選擇進入對岸市場？ ➤ 30:00 一定要走訪二三線城市，接觸最真實的受眾 ➤ 34:34 兩岸在行銷領域上的差異 ➤ 43:50 當初為何選擇回到台灣，加入量化交易新創團隊？ ➤ 49:34 Kronos Research 目前招募的團隊成員？ ✨ 來看看 Kronos Research 的職缺：https://kronosresearch.com/join-us 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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S2EP09｜從 500 強企業行銷長到量化交易新創，橫跨兩岸前進 Web3 的行銷職涯－Kronos Research VP of Marketing Fred

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