S2EP11 車界巨人和泰打造中的「MaaS 宇宙」是什麼模樣？從 iRent、yoxi 到 HOTAI購、和泰Pay 的數位擴張之路｜ feat 和泰汽車 MaaS先進策略本部長吳品璁Kenny

from 職涯履行家 Creating Our Future · host Yourator 數位人才平台

✨ 本集由帥氣的 TYCIA 發起人何則文客座主持！你對於汽車產業的想像，還停留在展售中心、電視廣告等線下銷售模式嗎？本集職涯履行家，邀請近年來透過 iRent、yoxi 兩大品牌，在數位領域大展拳腳的和泰集團代表－和泰汽車 MaaS 先進策略本部的吳品璁本部長，分享和泰集團構建中的 MaaS 生態圈會是什麼樣貌，近期上線的 HOTAI購、和泰Pay、和泰Points 等服務，與現存各式電商平台、支付服務的差異，以及它們將在生態系中扮演的角色。此外，在和泰集團耕耘長達 24 年的吳品璁本部長，也暢談他如何發揮和泰人「不畏戰」的骨氣，一路將 LEXUS 從無人知曉的汽車品牌，推廣到蟬聯四年全台銷售冠軍的戰績。如果你對汽車產業近年的發展趨勢感到好奇，或想了解大集團如何排除萬難，積極內部創新的成長史，務必收聽本集內容！ 🎈本集精彩： ➤ (4:44) 什麼是 MaaS？ ➤ (14:38) 和泰聯名卡，某方面可以超越黑卡！？ ➤ (20:54) 和泰想透過 MaaS，改變「移動」的定義 ➤ (24:48) MaaS 先進策略本部想要什麼樣的人才？ ➤ (31:38) 在「短命工作年代」，和泰如何吸引 Kenny 久留 20 年 ➤ (35:17) Kenny 最印象深刻的專案 ➤ (40:18)第一次求職，挑最能讓你成長的地方 ✨ 你也是個「不畏戰」的新世代人才嗎？和泰汽車期待你的加入：https://lihi1.com/Ku8bZ 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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S2EP11 車界巨人和泰打造中的「MaaS 宇宙」是什麼模樣？從 iRent、yoxi 到 HOTAI購、和泰Pay 的數位擴張之路｜ feat 和泰汽車 MaaS先進策略本部長吳品璁Kenny

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