S2EP26｜如何創造商業與永續雙贏？「全球最綠美妝品牌」歐萊德的綠色革新之路 feat. O'right歐萊德總經理蔡怡穎

from 職涯履行家 Creating Our Future · host Yourator 數位媒合人才平台

「其實不用把永續想得如此遠大，我們都希望未來的自己能過上更好的生活，僅此而已。」隨著全球平均氣溫上升，極端氣候出現，環保、綠能議題開始佔據新聞版面。然而，你是否曾經認為做綠能相關的產品很難盈利，需要大量靠議題倡導才能成功銷售，可能會找不到 Product Market Fit（產品市場媒合度）嗎？本週邀請創立於 2002 年的歐萊德，分享他們如何在初期零行銷預算時期，靠口碑傳播與永續理念，從眾多美妝品牌脫穎而出，甚至一路獲得「全球最綠美妝品牌」稱號，並獲得多項國際大獎。蔡怡穎總經理也會分享他們認為的「綠色人才」應具備什麼特質，如果想加入歐萊德這樣充滿永續理念的團隊，可以先做好哪些準備！ 🎈本集精彩： ➤ 05:39 早在 10 多年前就大力推廣永續商業模式，不怕很難賺錢嗎？ ➤ 09:11 做 ESG 的起心動念背後有洋蔥… ➤ 14:32 洗衣精的罐子還能變成樹！榮獲「紅點設計大獎」的瓶中樹洗髮精 ➤ 25:56 如何讓成員腦中充滿綠色靈感？先打造綠色環境 ➤ 33:08 把光留給團隊夥伴，大家就能一起閃耀 ➤ 39:05 如何看出團隊成員的「綠色品質」？ 💡 對源木牙膏心動了嗎，歐萊德「永續購物美學」，零碳商品第三件0元，即日起至5/14日！：https://lihi2.com/PKE7L 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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S2EP26｜如何創造商業與永續雙贏？「全球最綠美妝品牌」歐萊德的綠色革新之路 feat. O'right歐萊德總經理蔡怡穎

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