S2EP29｜跟日本人學內容行銷吸金術！從 Vtuber、吉祥物到明星品牌商品 feat. CAPSULE VP 思文

from 職涯履行家 Creating Our Future · host Yourator 數位媒合人才平台

日本透過動漫、音樂、偶像等內容 IP，將行銷做到全球皆知，近年異軍突起的 Vtuber 也在台灣掀起風潮。本集就讓我們走進日本內容行銷的大觀園，看看日商血統、新創賦能的 CAPSULE，如何協助旗下阿神、三原JAPAN、菜喳、或是瑩真律師等知名創作者，取經日本打造多元商業模式，以及讓 Vtuber 風潮跨洋過海進入台灣，活絡內容市場。本集節目中，CAPSULE 目前最年輕的 VP 思文也會分享，想加入 CAPSULE 這樣快速更迭的團隊，有哪些必備特質？想成功搭上職涯高速成長的火箭，就立刻收聽吧！ 🎈本集精彩： ➤ (06:04) 大眾為什麼會喜歡 Vtuber？ ➤ (07:38) CAPSULE 簽約創作者時會有審查機制嗎？ ➤ (13:12) 最過最特別的商業模式是？ ➤ (18:31) 日本明星也夯做個人品牌產品？誰最成功？ ➤ (28:41) 思文如何成為 CAPSULE 最年輕的副總？ ➤ (37:24) 不是傳統日商的 CAPSULE，老闆管理風格超特別！ ➤ (49:17) 思文如何看出一個人有沒有新創特質？ 💡 CAPSULE 實習生築夢計劃熱烈開展中，來看看有沒有你心儀的機會：https://www.yourator.co/companies/CAPSULE 🇯🇵 《日本求職趨勢完全解析：後疫情時代你必須知道的赴日求職攻略》，05.31 (三) 線上見！：http://s.accupass.com/NQtflJ 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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S2EP29｜跟日本人學內容行銷吸金術！從 Vtuber、吉祥物到明星品牌商品 feat. CAPSULE VP 思文

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