S2EP38｜建立注重商業目標的成長行銷思維，一人公司到大型企業都適用！feat. 職游創新職涯發展與諮詢共同創辦人 KM曹凱閔

from 職涯履行家 Creating Our Future · host Yourator 數位媒合人才平台

你有聽過「成長行銷」這個名詞嗎？相較於看重「觀看率、點閱率、曝光數、觸及數」的數位行銷，成長行銷更注重達到商業成長與團隊目標。本集《職涯履行家》邀請到曾主導及參與眾多新創從 0 到 1 啟動階段的 KM 曹凱閔，聊聊他一路上充滿挑戰的職涯經歷，以及分享他目前參與的職涯諮詢服務團隊「職游」的創辦歷程。本集精彩： ➤ (02:07) 為何從會計背景走進各行各業，甚至後來選擇創業？ ➤ (17:00) 跨領域轉職不擔心，先看自己可以給組織什麼 ➤ (21:10) 不冒險創業——先當Side Project再逐步加入 ➤ (27:40) 如何透過市場驗證，找到創業方向？ ➤ (29:14) 把競爭對手變夥伴，更清楚看到市場定位 ➤ (36:16) 職遊——想成為台灣的蓋洛普 ➤ (39:10) 不只照顧員工生理需求，還有心理安全感 ➤ (46:57) 給想進入新創團隊年輕人的三個建議 💡 想認識更多KM凱閔的經歷？來看看他的Linkedin ：https://www.linkedin.com/in/kai-min-tsao-a5078385/ 💡 想了解更多職游？快看這邊！：https://careercreator.tw/ 💠 到各社群平台找到 Yourator，給我們回饋！：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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S2EP38｜建立注重商業目標的成長行銷思維，一人公司到大型企業都適用！feat. 職游創新職涯發展與諮詢共同創辦人 KM曹凱閔

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This episode is 53 minutes long.

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This episode was published on September 25, 2023.

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