S3 #049 - How We Handle Attribution in Ecommerce

Trev got married so Steve & Ricardo held it down!The guys mainly discuss the challenges of attribution in e-commerce, particularly after the introduction of iOS 14 and they chat about the evolution of attribution tools & mention a few new SEO tools. Conversation then shifts to the cultural differences in communication, especially the dominance of WhatsApp in Brazil. The discussion also touches on the effectiveness of cold emails in reaching potential clients and the global impact of WhatsApp as a communication tool. In total, Ricardo & Steve discuss various themes surrounding social media dynamics, business communication, the implications of monopolies in tech, and the evolving landscape of digital marketing. And they tie the impact of platforms like WhatsApp and Google on communication, the challenges posed by companies like Temu in e-commerce, and the complexities of attribution in digital marketing. The convo ends with the guy’s thoughts on the future of AI agents in marketing and the need for businesses to adapt their strategies accordingly.Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai