S3-28: Evan Saxon: Still "Right Between The Acts"

“I presented this idea to the executives at Capitol Records and they kinda just laughed me out of the building...” ~Evan Saxon After a funny and bizarre episode open... where Martin says, “I’m not even going to edit that!” the two settle in and get to the business at hand. Evan shares his bumpy early academic career bouncing between junior colleges and SDSU / Northridge Universities. Ultimately, Evan drops out, as he puts it, "the pursuit of a career got in the way of my pursuit of a degree."
 Consumed by his passion for music and the music industry, Evan got his lucky break starting out as an intern at IRS Records. Then he moved into the marketing division of Capitol Records where he was offered a paid position. "I loved it! I didn't care what time I had to get up or how late I had to work. I was having a great time!"

 Years later, a bit disillusioned by what he saw in multiple executive meetings — fighting the status quo “losing control vs. taking control” as Evan puts it, he realized it was time to move on. One night at a Aerosmith  / Skid Row concert a wild idea occurred to him. A totally innovative concept (at the time) that proved to be ground-breaking. He realized that he could promote new bands and music in between the opening bands and the headliners. Evan then negotiated deals with music retailers for shelf space, “Right Between the Acts” was born. Continuing to adapt to the ever-changing music and technology environments, Evan’s company today, Evan Saxon Productions (ESP), helps to promote and distribute content via a worldwide network of theaters. Check out his website and some of his latest promotions.  EvanSaxonProductions.com ***Abramorama.com Documentaries: AS I AM: Life And Times of DJ AM It’s So Easy and Other Lies Independent Films: Made in Venice Hunting Elephants featuring Sir Patrick Stewart Music Green Day – Heart Like A Hand Grenade The Black Crowes: Freak ‘N’ Roll… Into the Fog _________________________________________________ >>>>>>>>>>>>>>>>>> Thanks for checking out, sharing and subscribing to this podcast! More Resources (FREE! The Habit Factor's Tracking Template) The Habit Factor® (website: BLOG, tips, tools and other resources) The Habit Factor® Book (Amazon Kindle) The Pressure Paradox® Book (Amazon Kindle) The Habit Factor app (iOS, Android) The Habit Factor's Facebook (Private) Accountability Group >>>>CONNECT WITH HENRY EVANS Get Clear Marketing The Hour A Day Entrepreneur This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habits2goals.substack.com/subscribe