S3: Book Marketing: The Ultimate Guide - with Melanie Herschorn

Is your book working as hard for your business as it should be? In this episode, I talk with book marketing strategist Melanie Herschorn about turning your expertise into a powerful authority-building tool.Melanie wants to help you step into your spotlight as an authority. A publisher and book marketing strategist for attorneys, wealth consultants, and business owners worldwide, she's on a mission to empower authors to share their message with the world.With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, clothing designer, and entrepreneur, Melanie is uniquely positioned to support authors in stepping into thought leadership and making a big impact with their book. During our conversation, Melanie and I chat about: How her journalism background became her secret weapon - distilling client conversations into clarity without the fluff Why your book needs your unique stories - because in a world of AI-generated content, your personal experiences are what truly connect with readers Why consistency is the "granny panties of book marketing" - not sexy, but it's what actually keeps everything together The art of avoiding "launch trauma" by planning your marketing well before publication day, when you're already exhausted from the writing process Navigating the publishing industry with your eyes open to avoid the companies that promise the moon but deliver considerably less How your book can become a springboard to opportunities far beyond book sales - from speaking engagements to unexpected connections This was such a fantastic conversation - I know it’ll give you plenty to think about when it comes to marketing your book successfully. Big thanks to Melanie for her time. Hope you enjoy listening! Connect with Melanie and her book: Make a Big Impact with Your Book (Melanie’s book) Website LinkedIn Further resources from me My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website. Connect with Steph:Website: https://stephcaswell.com/Instagram: https://www.instagram.com/stephcaswellauthor/?hl=enLinkedIn: https://www.linkedin.com/in/stephcaswell/If you enjoyed today’s episode, please leave a review on your favourite podcast platform:Apple Spotify Amazon