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S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential episode artwork

EPISODE · Mar 30, 2023 · 1H 9M

S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing.  She outlines some main differences between strategy in B2C versus B2B, and what each could stand to learn from the other. Finally, she outlines a plan for “Carl’s Friend” who wants to get into Influencer Marketing – what to expect and how to approach brands!

What this episode covers

Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing.  She outlines some main differences between strategy in B2C versus B2B, and what each could stand to learn from the other. Finally, she outlines a plan for “Carl’s Friend” who wants to get into Influencer Marketing – what to expect and how to approach brands!

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S3 E04 - Influencer Marketing | Talin Koutnouyan - VP Strategy & Analytics @ Influential

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How long is this episode of Stacking Growth | The B2B Marketing Podcast?

This episode is 1 hour and 9 minutes long.

When was this Stacking Growth | The B2B Marketing Podcast episode published?

This episode was published on March 30, 2023.

What is this episode about?

Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing.  She outlines some main differences between strategy in B2C versus B2B, and what...

Can I download this Stacking Growth | The B2B Marketing Podcast episode?

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