S3 E1 It Pays Off Big When You Make Your Customer the HERO

Today on The DooDoo Diva's Smells Like Money Podcast, Kerry Siggins, CEO of Stone Age Tools, speaks on how you can make your customers the 'hero' in your marketing strategy. For Kerry, crafting the kind of marketing that withstands time should focus heavily on the customer. Kerry explains the three things they include when telling stories that hook customers and the tips and tricks that help one understand their customers better. This episode covers: · You're not the hero of the story; your customers are · An excellent digital marketing strategy builds up over time; it's not overnight · The three things to include in your storytelling · Look at your marketing through the lens of everyone outside · Why good content has a fantastic shelf life About Kerry Siggins: Kerry Siggins is the CEO of StoneAge, Inc., a global leader in designing and manufacturing high-pressure waterblasting and sewer cleaning tools and equipment used in the industrial cleaning industry. StoneAge sells and supports its products throughout the world and has over 170 dealers in 45 countries. She is also the Vice President of the Waterjet Technology Association (WJTA). Kerry joined StoneAge in January of 2007 as the Director of Operations. In 2009, she was named CEO by StoneAge's Board of Directors and had since led the company in building a robust global presence resulting in double-digit growth year over year. She recently acquired Breadware, an Internet of Things (IoT) product development firm based in Reno, NV. Connect with Kerry Siggins on: Website: https://www.stoneagetools.com/ https://www.warthog-nozzles.com/ Follow The DooDoo Diva's Smells Like Money Podcast on: Website: www.creativeraven.com | https://thetuitgroup.com/ LinkedIn: https://www.linkedin.com/in/creativeraven/ Email: [email protected] Telephone: +1 760-217-8010 Subscribe to the Podcast: https://creativeraven.com/smells-like-money-podcast/ Be a guest on our show: https://calendly.com/thetuitgroup/be-a-podcast-guest Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros: https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros