S3 E1: Laura Jordan Bambach - Why creativity is the key revenue driver, not a ‘nice to have’.

Jo welcomes the renowned Laura Jordan Bambach to the Good Girls Eat Dinner podcast. Laura has led some of the biggest and most creative agencies in London, and is a founder and Chief Creative Officer at the UK’s first fully female founded agency, Uncharted. Some of her entrepreneurial activities outside the day job include co-founding SheSays: a global network, working to get more women into creative industries, and Oko, an app-based business growth and career development programme.Alongside all of this, she is a regular speaker, award-jury-chair, author and artist. Topics covered:- The 3 ingredients of success.- Being in the boys’ team and lobbying to be in the scouts.- The epiphany created by a clitoris-themed political poster.- The belly-fire to create space for others in this industry.- The Great British Diversity Experiment and its findings.- The leadership approach that creates the best work from a diverse team.- The ad industry is promoting the wrong skills for good creative leadership.- Why dangerous ideas need a safe space.- Unchartered Studio, the first all-female-founded creative agency in London.- 3 as the magic number of founders.- Fulfilling numerous extra projects on the edge of the day job.- Creative awards, the pros and the cons.- The different agendas that decide what good work is.- Creative is the key revenue driver, not a product or ‘nice to have.’- AI, a powerful tool in creative hands.- Wanting to see creative move back to the centre of the business. - Laura’s Doggy Bag of Advice.Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.