S3 E10 | A Bone to Pick: Why Radio is Here To Stay

Mike Calta, Tampa Bay's award-winning radio personality and host of The Mike Calta Show on 102.5 The Bone, has kept Tampa residents entertained during their morning commutes for years. Today the tables are turned as Mike keeps it real with host Owen LaFave in a conversation about the secrets behind his high ratings. From his early days in radio where he gained valuable hands-on experience as an intern to the dawn of internet streaming, Mike shares insights on how radio has survived MTV, podcasts, and YouTube – and where he thinks the evolving industry is headed next. Though some have referred to Mike as a member of the "shock jocks," he believes his relatable "every man" persona and upfront honesty are what keep listeners coming back. If you're looking for a lesson in authenticity – a trait younger demographics value when choosing who to do business with – then look no further. In this fun and personal discussion, Mike reveals why he embraces "the weird side" of Tampa Bay, what it's like being married to a therapist with a sharp sense of humor, and the role former Superman Christopher Reeves played in one of the most memorable moments of his radio career.   The Bank of Tampa | Member FDIC