S3,E10 | How Content Creator Jessica Chaw Baked a Brand: The Lilian’s Cake House Story

Jessica Chaw is the content-creator-turned-café entrepreneur behind Lilian’s Cake House, a mother–daughter brand cherished for its airy chiffon cakes, nostalgic interiors and soft-serve hospitality in Mont Kiara. Jessica runs the show day to day, her mum, Lilian, is the quiet maestro behind the bakes. What began as a home project during the 2020 MCO blossomed into a full-fledged café in March 2023, proof that a sweet idea, done simply and well, can travel far.   The playbook is disarmingly simple: use good ingredients, then make it beautiful. That’s why every slice is built on organic flour, omega-rich eggs, and absolutely no artificial flavouring or preservatives. The result? Cakes that taste clean, finish light, and never overwhelm. Signature favourites, Tsubaki Houjicha Chiffon, Earl Grey, Genmaicha, and Belgian Dark Chocolate, showcase a “light yet satisfying” style that invites a second forkful (and a third).   Step inside and it’s a love letter to retro charm, arched alcoves, gingham tables, checkerboard floors, Wes-Anderson-ish without trying too hard. It’s the kind of room where afternoon tea stretches into unhurried conversation, and where your camera roll quietly fills up before the first bite. Jessica’s creator roots power the brand beyond the pastry case. She documents the real grind of a small business, brings customers into launches and little parties, and keeps a friendly, consistent cadence across Instagram, TikTok, and Threads. That openness has turned first-time visitors into regularsand regulars into a community that shows up for more than cake.   Today, Lilian’s Cake House @ Society, Mont Kiara stands as a reminder that good ideas can start at home and scale with heart. It’s a café where comfort meets craft, where heritage sits beside whimsy, and where every plate is plated with intention.   🎙️ Watch the full episode on Hello Mentor to hear the full story (Link in Bio) Follow us on Social Media: XiaoHongShu: https://shorturl.at/uVBZO Instagram: https://shorturl.at/hT6wQ TikTok (Hiredly): https://shorturl.at/0gum2 TikTok (Grow With Hiredly): https://shorturl.at/gAObT Dou Yin: https://v.douyin.com/uQlXc4X0vaY/[email protected] 🎧 Listen and follow Hello Mentor!: http://hiredly.com/hellomentor