S3 E2: Rebecca Sowden – The multi-award winning campaign ‘Correct The Internet’ and playing against the odds.

Jo welcomes the legendary Rebecca Sowden to the Good Girls Eat Dinner podcast. Rebecca previously played professional football for the New Zealand national women's football team. Today she combines her sporting expertise with her marketing passion in the shape of Team Heroine, an organisation built to help sponsors, sport organisations & media UNLEASH the value of women’s sport.. In 2023 she was recognised as one of the top eleven people in the world to progress women’s football, partly due to being behind the incredible campaign: Correct the Internet - which highlighted and corrected bias against sportswomen on the internet. It, quite rightly, picked up multiple awards including a Cannes Lion Glass, and 3 Gold Cannes Lions. Topics covered:- The 3 ingredients of success.- Becoming a professional football player against the odds.- Working hard to go to the Olympics and missing out.- Realising the journey is as important as the destination.- Running out for the first time to play for New Zealand.- Having children alongside career ambition.- The journey of IVF through country moves and COVID.- Overcoming personal and career obstacles.- Mixing professional footballer insight with advertising experience.- Seeing the opportunity and founding Team Heroine.- Correct The Internet – the multi-award-winning campaign.- How internet searches are omitting sportswomen’s achievements.- The negative impact of an internet biased towards male athletes.- Creating impact from the top down and the bottom up.- Stats: female athletes have higher engagement levels.- Stats: female sports are more relatable, progressive & family-friendly.- So why aren’t more brands sponsoring female sports?- Michelle Kang – donating $30m to women and girls’ soccer in the US.- Rebecca's Doggy Bag of Advice.Team Heroine: https://www.teamheroine.com/         Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.