S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss. Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model. This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 01:03 - Intro 05:37 - Nik's experience with direct mail 08:07 - PostPilot performance analysis 02:36 - Costco and Kimberly-Clark just in time operations 05:32 - Native's just time inventory 07:50 - Costco 10:38 - Reselling on Amazon 14:22 - BulbHead 26:05 - Flextape 26:54 - ChatGPT 28:57 - Outro